“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos
Branding a business is an interesting and difficult task. It takes time and we don’t expect to brand our business overnight. That being said, we want to make sure that we know what we’re about. Since we are transitioning to an actual business, we need to start thinking like one. We need to figure out who we are and what we want out customers to say about us.
We started with a short list of tasks:
- Come up with a name
- Look at some color combinations
- Discuss a logo and website
- Start the discussion about what we want our social media to look like
Max hit the nail on the head with the name right up front: Zenith Coffees. We had to play with the name a little bit because the domain name and social media profiles for “Zenith Coffee” were taken… and not used. Are we the only ones that hate when people do that? 😀
Zenith = the highest point.
As we are thinking through the process of who we want to be and combined that with the mentality of our supplier, we don’t want to price compete for business. By that, I mean we don’t want to be the cheapest price because we don’t want to imply that we are the lowest quality – because we’re not. Our product is going to be high quality and we thought zenith fit that well.
Next, we talked colors. We didn’t nail down specific colors, but we spent a little time looking at what everyone else in the coffee space was doing and we found that a very large percentage of coffee-related businesses are using greens and browns. We think we may step outside the coffee norm a little with colors and think about purples or something else that stands out a little more. Here is a great place to find color ideas: 100 Brilliant Color Combinations from Canva
Logos and websites were up next on the agenda. We didn’t discuss just what our logo and website would look like but also how we could create them as cheaply as possible. We are brainstorming ideas on who we know that could help us create a logo for free, very cheap or that we can barter with. Don’t forget about bartering when you’re looking to save money. You have skills. People need those skills. B-A-R-T-E-R.
As for the website, I already mentioned that we partially chose the name Zenith Coffees because the domain zenithcoffees.com was available.
A nice little trick to save money on website domains is to do a google search for “godaddy domains”. GoDaddy runs a deal all year long that allows you to buy a domain for $0.99. We also need to host our website. We will talk more about that tomorrow.
As for the website setup, we very briefly discussed possible e-commerce tools. We looked at Shopify because we are interested in testing their product. We looked at WordPress because it’s stable, easy to program and flexible. We’ll investigate this more tomorrow.
Ultimately, we didn’t make a ton of progress today, but we started the thought process surrounding a lot of the moving parts that need to be finished up before we truly laugh as a business.
This process is difficult, mainly because there aren’t any right answers at this point in the game. When branding a business, the goal is to be consistent in your message and clear about what you stand for. We will work towards more clarity on Day 6.