“Websites promote you 24/7: No employee will do that.” – Paul Cookson
Buying a domain name was at the top of our list of things to do on Day 6. Our thought process is that we want to start selling again as soon as possible. Because we want to make the sales more legit than, “PayPal some money to my personal account”, we need a home for our business. Priority #1, buy a domain name and discuss the logistics of getting it setup.
Buying a Domain and Taking Advantage of What You Have
In our case, we happen to be fortunate because I (Josh) am a web developer so setting up the site won’t be an issue. If you’re not a web developer, there are plenty of free tools and WordPress has a relatively shallow learning curve. Also, don’t forget the lesson from yesterday about bartering. Would a web developer build you a very simple site for a free one-year coffee subscription (or a free version of your product). You could probably find one that would if you looked.
We now own http://zenithcoffees.com – although there isn’t much there as of the time of this writing. That’s step one.
We also have another advantage. Because I design websites, I have several website hosting accounts that cost about $100/year. We were able to save money on the cost of hosting because nearly all hosting companies will allow you to host multiple sites on one server. That may sound like gibberish, but what it means is that you or I can buy several domain names for $10 or less/year and a single hosting count at $100/year and host all of my sites on that one hosting account. It’s just one more way that you can save money when you start out.
We talked a little about using Shopify for accepting online payments. After looking a little deeper, we found two problems: (1) it’s not free and we are looking to run this ship as lean as possible and (2) they don’t appear to natively support subscription products, which may cost us even more money.
PayPal on the other hand is extremely easy to setup and does allow subscription payments – as does Stripe. We are still deciding exactly which method to use, but we can decide that when we are closer to implemented. Having two options is okay with us for now.
Social Media, Colors and Branding
When starting out, social media can be overwhelming. We discussed the social media channels that we are going to use to get started, but we are going to grab the profiles for all possible social media channels to allow us to expand in the future. We’ll talk more about our social media strategy in the near future.
Colors are important, but not the be-all, end-all. If you don’t believe me, look at the colors of your favorite brands. Most likely you will seed a wide array of colors. We found that in the coffee space, the vast majority of coffee shops and coffee brands are using very earthy colors – mainly greens and browns.
We are still working on the idea of how we want to brand our business. Are we the expensive coffee subscription? The custom coffee subscription? The coffee subscription for moms? Etc. We hope to knock some of those questions out tomorrow.
We talked for quite some time about our product offering. What does it look like? How many options do we have? What does a corporate vs. individual membership look like? How many different blends, beans, flavors do we offer?
There’s a lot here and Max and I talked about the fact that we could discuss the product offering for months. We agreed that we need to just pick an offering and get started. Hopefully we can do that tomorrow.
That was Day 6 in a nutshell. Come back tomorrow to find out how far we make it toward our launch on Day 7!
TOTAL INCOME TO DATE: $88.00