“The value of an idea lies in the using of it.” – Thomas Edison
Today we talk more about using MailChimp to connect with your audience and pricing… again.
Income and Expense Summary
- TOTAL INCOME TO DATE: $88.00
- TOTAL EXPENSES TO DATE: $8.88
Day 16 Video Summary
Email Marketing with MailChimp
MailChimp is an amazing tool for email marketing. It’s free for 2000 or so subscribers. If you have that many subscribers, you should be able to figure out how to monetize that audience to offset the cost of the paid version.
There are few things to note about MailChimp. I’m not going to get into the mechanics because there are plenty of tutorials out to teach you how to use MailChimp. Of course, you can always reach out to us with specific questions. Here are some rules for MailChimp.
1. Customize your welcome email.
MailChimp will automatically send an email to someone when they sign up for your email list. They send a bland, standard response. Take the time to fix the colors to match your site and make the message a little more personalized. They just gave you their email address so you want to engage quickly – while the interest level is high. You can even provide more value in terms of an additional gift or blog post. You want to turn interested parties into raving fans. Don’t miss your change early.
2. Create a Drip Campaign
There is a fine line between annoying your new sign-ups and connecting early, as I mentioned above. The idea of a drip campaign is to keep connecting over the near future. Your new sign-up will get their welcome email. Then, you can send another email three days later, another 7 days after that, and another 10 days later. This allows you to keep adding value multiple times and stay top of mind after the initial signup.
3. Sign-up On Checkout
People that buy your product (hopefully) like it. Have them sign up for your email news letter as part of the checkout process and you can connect with them even more in the future. Shopify and other e-commerce sites makes this integration very easy.
I’ll try to explain the confusing part of the video in just a few sentences. Here we go…
We are using a model that delivers every 2-weeks or every 4-weeks
- Every 4 weeks vs. every month
- Once per month = 12 shipments per year
- Once every 4 weeks = 52 weeks/4 weeks per shipment = 13 shipments per year
- Every 2 weeks vs. twice per month
- Twice per month = 24 shipments per year
- Once every 2 weeks = 52 shipments/2 = 26 shipments per year
This model allows us to (a) package and ship on a consistent day of the week. Because we are packaging and shipping ourselves in the beginning, we believe this will be easier. And (b), it allows us to collect several more sales each year based on the numbers above.
Does your business have an email newsletter? Share in the comments below!