“High expectations are the key to everything.” – Sam Walton
We talk more about social media and Max doesn’t throw me under the bus for not recording the video like I was supposed to. 😀
Income and Expense Summary
- TOTAL INCOME TO DATE: $211.91
- TOTAL EXPENSES TO DATE: $73.71
Day 21 Video Summary
Another Day of Ad Talk
We are going to talk about ads one more time. We saw some traffic from our Facebook ads, but we wanted to try different platforms to see if one platform would perform better than others in terms of converting to sales. We chose to run ads on Reddit, Pinterest and another Facebook ad. We’ll let those ads run and provide an update on the numbers tomorrow.
We also spent a decent amount of time changing our website to be more optimized. Since we are using Shopify, we checked their fantastic blog to see what recommendations they had. We came across a few articles and implemented some of the ideas they talked about to try to better convert to sales once we get visitors to the site. Here are a couple of the very useful blogs from Shopify:
- A 5-Step Plan to Updating and Optimizing Your Online Store
- 5 Strategies to Get Customers to Trust Your Ecommerce Store
- The Anatomy of a $122.5 Million Venture-Funded Ecommerce Website
If you are selling online, you really should check out the Shopify Blog. It is very well done and full of useful information.
We’ll see how our ads did on Day 22.